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Event Details
Federated Media presents: The Conversational Marketing Summit: New Brand Way
Join us, at the second semi-annual Conversational Marketing Summit, our first in the brand capital of New York City, as we tackle issues facing today’s marketer and independent content producer including:
• Can marketing work in social media?
• What can we learn from marketing in traditional media?
• Why will we pay an $80 CPM to reach women, 18-34, in Vogue, but just $3 to reach the same audience online?
• What do we make of the promised new platforms from Google, AOL, Microsoft, and Yahoo?
• Are CPC networks simply harvesting the hard won brand value we’ve built offline?
• How does one create engagement and build brands in the context of conversational media?
• Is there even an online analog to the executions we so love in magazines and television?
It's a New Brand Way online, and it starts at the CM Summit, New York.
Confirmed Speakers Include:
- John Battelle, Chairman & CEO, Federated Media
- Jeff Berman, President of Sales and Marketing, MySpace
- Gina Bianchini, CEO, Ning
- Henry M. Blodget, CEO, Silicon Alley Media
- Jonah Bloom, Editor, Advertising Age
- Carter Brokaw, Chief Revenue Officer, Meebo
- Patrick Buechner, Vice President of Marketing, Maxis Studio, Electronic Arts
- Sarah Chubb, President, CondéNet
- Beth Comstock, Chief Marketing Officer, General Electric
- Sarah Fay, CEO, Aegis Media North America
- Matt Freeman, CEO, Tribal DDB Worldwide
- Louis Giagrande, Senior Online Marketing Manager, Samsung Electronics America
- Darren Herman, Head of Digital Media, Media Kitchen
- Michael Hoefflinger, General Manager, Global Partner Marketing Group, Intel
- Mark Kantor, Co-founder, Graffiti
- Jason Kilar, CEO, Hulu
- Clark Kokich, CEO, Avenue A | Razorfish
- James M. Lamberti, Senior Vice President, Search and Technology, comScore
- Andy Lark, VP–Global Marketing & Communications, Dell
- Andrew Markowitz, Director, Digital Marketing & Media, Kraft Foods
- Daina Middleton, Senior Vice President of Sunao, Moxie Interactive
- Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia & Chairman IAB
- Mike Monello, Executive Creative Director, Campfire
- Martin A. Nisenholtz, SVP – Digital Operations, The New York Times Company
- Michael Osborne, Vice President of Sales, Bazaarvoice
- Chrysi Philalithes, Launch Managing Director, Steak Media
- Jon Raj, Chief Digital Officer, OMD
- Todd Riley, Senior Vice President & Digital Director, GM Planworks
- Burt Rosen, Vice-President, Starwood Preferred Guest & Brand Interactive Marketing, Starwood Hotels and Resorts Worldwide
- Randall Rothenberg, President & CEO, Interactive Advertising Bureau
- Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital
- Ian Schafer, CEO, Deep Focus
- Joanna Shields, CEO of Bebo and President of AOL People Networks
- Marcella Shinder, Vice President of Brand Strategy & Marketing, American Express OPENSM
- Rich Silverstein, Co-Chairman, Goodby Silverstein & Partners
- Don Springer, President and CEO, Collective Intellect
- Don Steele, Vice President of Digital Marketing, MTV Networks Entertainment Group
- Sherwood Stranieri, Director, Natural Search, SMG Search
- Joshua Stylman, Managing Partner, Reprise Media
- Debra Aho Williamson, Senior Analyst, eMarketer
The Conversational Marketing Summit, a two-day event hosted by Federated Media Publishing and emceed by FM CEO and Founder of the Web 2.0 Conference, John Battelle, brings together leaders in conversational media and marketing for a two-day dialog around the issues, lessons, and opportunities of this emerging medium.
Sponsorship Information
For more information about joining the Conversation and becoming a CM Summit Sponsor, please contact Stacey Foreman : sforeman@federatedmedia.net or 415.332.6955 x128
2008 FM Events
CM Summit NY
NYC June 9-10, 2008
Ritz Carlton, Battery Park
CM Summit SF - Mark your calendars now
San Francisco October 15-16, 2008
Golden Gate Club, The Presidio
REFUNDS: Conference registration fees are refundable, less a $150 service charge per registrant, until May 23, 2008. We’re sorry, but we aren’t able to process any refunds after May 23.
CANCELLATIONS: All cancellations must be made in writing and sent via email to sforeman@federatedmedia.net.
SUBSTITUTIONS: Registrations are transferable without a fee and can be done up to June 4th, by sending an email to sonia@worldmeetingsbysonia.com. Any substitutions made after June 4th must be made onsite at the event. If you have any questions, please contact Stacey at sforeman@federatedmedia.net or at 415- 332-6955, ext 128
When & Where
Ritz Carlton Battery Park
Two West Street
New York,
NY 10004
Monday, June 9, 2008 at 2:00 PM - Tuesday, June 10, 2008 at 6:00 PM (ET)
Add to my calendar
Hosted By
Federated Media Publishing
At FM, We Believe ...
Federated Media Publishing believes that the Independent Web is comprised of online properties that are not owned and operated by large media companies or major service platforms, rather they are driven by voice and a point of view.
We believe the Independent Web is social in nature and a source of conversation online. It is where ideas and narratives are born and shared.
We believe that people seek out and follow the most unique and powerful voices who are relatable to their own passions.
